Introduction
The Website Doctor?s prescription to healthy Search Engine Optimization (SEO)
Using Keywords
Introductions Don't Have to Be Flashy
Website Maps and Add URL Pages
Website Navigation Bars and Headlines
Website Page Titles, File Names, Meta tags, and Your'e not Dense
Your'e Bloated and Not Relevant
Left Overs, Tiny Letters, and The End
11. Illness: Your page titles and filenames are obscure and keyword-less
Prescription: Add key word phrases to page titles and file names
Website Doctor?s Notes:
Just as this point states, make the titles tags unique for each of your pages and have them contain keywords instead of some generic, site wide title.
Also, save your HTML file names with keyword phrases. Instead of ?obscurepagename.htm? name it ?my-key-word-phrase.htm?.
12. Illness: You don?t have unique meta tags and keywords for each page
Prescription: Add unique Meta-tag descriptions and keywords.
Website Doctor?s Notes: Each page should have unique meta-tag descriptions and keywords. Also delete any non-essential meta-tags.
Note: Many (I would now say most) search engines no longer use meta tags. Meta tags are a left over from an earlier internet age. Many sites, including this one, no longer use meta tags.
13. Illness: Your'e not dense enough
Prescription: Increase your keyword density
Website Doctor?s Notes:
I recommend shooting for a key word density of 4% on the pages designated to be submitted to search engines. Webpage copy should be approximately 300 to 750 words. Be careful with filling this prescription. You want enough keywords to tell search engines you have good content for their searchers, but you do not want cross the line into spamming. If increasing your keyword density to the prescribed amount, results in clunky or obviously manufactured copy, then back things off. Consider your audience and what they are looking for. Read it from their perspective. The point here is to have a set of keyword phrases in mind, and when you write copy consider using your keywords instead of other potential word choices.
Sean Buscay
www.christian-web-masters.comSean Buscay is on a mission to CREATE, ADVANCE, and EXPOUND faith in JESUS using web technology. He is the owner of Christian-Web-Masters.com .