I'll focus my comments on the last reason: how errors in the Web site can affect the company's health.
It's clear that you can make money on the Web if you have customers. You have customers if you have viewers- "traffic" in the geek's language. And you get traffic if your site is easy to find -- near the top -- in the Search Engine Results Pages (SERPs). That's not so easy to achieve.
First of all your site has to be indexed by the search tools: Search Engines and Web Directories.
Although some Search Engines will eventually find your site by themselves, most of the time this only happens if somebody links to your site. In the case of a NEW site, having existing links is almost impossible. Rather than wait for links to be made, start a submission campaign.
A big no-no is submitting a Web site using submission software. Using software of this type may be quick and easy, but some Web Directories and Search Engines do
NOT accept automated submissions.
It's true that manual submission is a time consuming process -- you'll have to read AND follow each Search Engines' submission guidelines, to effectively perform the submission ? but it's a necessary step.
Most of the defunct sites I've checked had only a modest presence and visibility in the Search Engines.
Let's say that you submitted your site correctly, you waited a reasonable amount of time - usually few weeks ? for the Search Engines to process your submission, but your site does not appear near the top in the Search Engine Results Pages (SERPs).
Daniel Bazac
Daniel Bazac is the Web Marketer for Web Design in New York,
( http://www.web-design-in-new... ),
a site design, Search Engine Optimization and promotion company. He's been online from 1995 and he's also a seasoned Internet Information Researcher. He can be reached at mailto:danielbazac@hotmail.c...