Here is some advice regarding the Web site that supports your company:
* Do the right thing when you prepare the Web site.
Hire reputable professionals to build and promote your cyber adventure. If you already have a Web site, remember that a Web site can easily be redesigned and properly resubmitted to search tools.
* Have your site designed according to W3C Recommendations - the Official HTML coding rules. Yes, this takes time and it's much easier to use an HTML editor, but the results are much better when properly coded by hand. Watch your site's accessibility and usability. Don't forget to test and validate the code. Talking about testing, do yourself a favor: check the spelling on your pages.
* Do not use spamming techniques. You might not be caught today, but one day the Search Engines OR your competitors will find you. Search Engines sometimes will use this reason to ban your site FOR LIFE.
For more about spam please read my article:
"Search Engine Spamming Sucks!"
[ http://www.web-design-in-new... ]
* Avoid gizmos: JavaScripts, Flash or frames.
Bells and whistles will NEVER help your page' ranking.
In fact, it will hurt your site's indexing or ranking in the Search Engines and will annoy most of your viewers. So, just don't do it!
* Have interesting content in your pages, content that grabs your viewer's attention. No matter how beautiful your site is, no matter how much professional promotion you made, f the site doesn't grab viewer's interest, he will leave ? you guessed it -- to your competitors' sites.
Also, use the meta tags in your HTML coding to list targeted keywords from the contents of your pages. This helps the Search Engines rank your site higher.
* Promote the site thoroughly. Submit the site properly to Search Engines and Web Directories and pay special attention to the link popularity issue- contact Webmasters of related sites to ask them to include a link to your site. Yes, it takes time, but it's worth it.
So, let's see: do we dot-com or not? You bet we do! There are tremendous opportunities on the Internet. Find your niche, follow the rules, work hard and you'll make it.
It will not be easy but if you believe in your dream and set realistic expectations, you'll be successful.
Good luck!
Daniel Bazac
Daniel Bazac is the Web Marketer for Web Design in New York,
( http://www.web-design-in-new... ),
a site design, Search Engine Optimization and promotion company. He's been online from 1995 and he's also a seasoned Internet Information Researcher. He can be reached at mailto:danielbazac@hotmail.c...