Introduction
The Website Doctor?s prescription to healthy Search Engine Optimization (SEO)
Using Keywords
Introductions Don't Have to Be Flashy
Website Maps and Add URL Pages
Website Navigation Bars and Headlines
Website Page Titles, File Names, Meta tags, and Your'e not Dense
Your'e Bloated and Not Relevant
Left Overs, Tiny Letters, and The End
3. Illness: Your site does not have enough keywords or does not use the right ones
Prescription: Add optimized keywords to the content and meta-tags of your homepage page and all of the subsequent pages
Website Doctor?s Notes:
Keywords are used by many search engines to know how to categorize your site.
I am amazed at how many sites are out there that do not even go so far as to list keywords in their meta-tags (tags that search engines, servers, and browsers read). More importantly, keywords should be contained in your copy as well. Many search engines are not even counting meta-tags as important when compared to the actually copy a visitor will see.
Here are some typical scenarios:
A. An intro page with little or no keywords or key word phrases
B. A page with little thought given to the keywords that are haplessly slapped into it (usually by some programmer without a clue as to a site?s marketing objectives)
Try to think what your target audience might be searching for on the web and what your site has to offer them. Ask people in your target audience how they might search for a site like yours. Take a look at the keywords other sites in your category are using. Generate a list of potential keywords and then go on the web and test them.
You can use this tool to get relative numbers on number of searches for keywords and phrases. It will also provide you with associated keywords:
http://inventory.overture.co...
C. All pages on a site share the same keywords
Don?t do this. Put keywords into your pages tailored to the content on each page individual page. At least do this for the four or five pages you choose to really optimize for search engines.
D. A Website filled with keywords that are too broad in scope
All you are doing by using keywords that are too general is wasting other people?s time and your bandwidth on non-qualified site visitors.
You have to determine if your site has a chance of ranking well on a more general term, verses a more specific and targeted keyword phrase. A more specific keyword phrase will produced a more qualified site visitor. Using the tool mentioned above, make sure there are a large enough number of searches per month with the more qualified keyword you choose.
If your site appeals to persons in a particular geographic region, then one example of qualifying site visitors is by adding a state or region to your keyword phrase. Again, make sure the sate or region you are using has enough searches made per month in conjunction with your keyword phrase. Do not use a state or region abbreviation. These are searched for much less often.
Another important note here is to use both singular and plural versions of your keywords, with an emphasis on the plural. There are several reasons for this. One of them is that some search engines use word-stemming. This means that is if a searcher types in a singular version of a keyword, the search engine can match it to a plural word version on your site. However, word-stemming typically does not go backwards. In other words, if your site only contains a singular version of a key-word, than a search engine can not match a plural version search to your site.
4. Illness: Your site?s important keywords and content are buried too deep in your page
Prescription: Put important content and keyword phrases at the top of your pages
Website Doctor?s Notes:
Some search engines give a higher weight to content placed at the top of a webpage, if the tops of your pages are filled will images, table tags, navigation bars, and unimportant introductory text (totaling something like 40K of data), then you may loose keyword relevancy.
You also want to make sure that you include keyword phrases in heading tags, your page titles, and in the text links to other pages.
Sean Buscay
www.christian-web-masters.comSean Buscay is on a mission to CREATE, ADVANCE, and EXPOUND faith in JESUS using web technology. He is the owner of Christian-Web-Masters.com .