Introduction
Banning spiders and agents
Search engine spider identification
Further learning resources:
The following is a basic listing of search engine spider names and their "owners". This is by no means complete, as there are many thousands of search engines on the Internet, but it covers the more common beneficial spiders. Look for these in your traffic reports or search for the names through your server logs to discover which pages they have been spidering. You'll find that many of the entries will also have accompanying numbers or letters e.g Googlebot/2.1 or Slurp.so/1.0
Introduction
Keep it short and simple
Investing in domain names.
Summarising
Ok, so you have found your name and decided that you wish to build a world wide empire. You have chosen www.zack-saysevry1has2visitm... ....what's wrong with this? Sure, it's descriptive, it challenges and it's generic. But it's also a mixture of numbers, letters, abbreviations, hyphens and horribly long. A domain name should be easy to remember, easy to relay to someone over the telephone and where possible, the first letter should be as close to the letter "a" as possible. A number of search engines and indices categorise alphabetically. Domain names should also be as brief as possible. As far as I am aware, all 3 and 4 letter names for .com and .net are taken at this time. Unfortunately, when I began "Taming the Beast" in the mid-90's I didn't consider some of these issues.
Introduction
Keep it short and simple
Investing in domain names.
Summarising
If all this seems pretty confusing, it may be wise to engage the services of a consultant. It will cost you anything from US$25 upwards for
the service, but the fee of a good consultant is money well spent. Your domain name is a very important part of your online business, and there are many traps set for the unwary.
Introduction
The Website Doctor?s prescription to healthy Search Engine Optimization (SEO)
Using Keywords
Introductions Don't Have to Be Flashy
Website Maps and Add URL Pages
Website Navigation Bars and Headlines
Website Page Titles, File Names, Meta tags, and Your'e not Dense
Your'e Bloated and Not Relevant
Left Overs, Tiny Letters, and The End
Introduction
The Website Doctor?s prescription to healthy Search Engine Optimization (SEO)
Using Keywords
Introductions Don't Have to Be Flashy
Website Maps and Add URL Pages
Website Navigation Bars and Headlines
Website Page Titles, File Names, Meta tags, and Your'e not Dense
Your'e Bloated and Not Relevant
Left Overs, Tiny Letters, and The End
Introduction
WEBSITE DESIGN TIPS
MARKETING IDEAS (ATTRACTING VISITORS)
KEEPING VISITORS
We have found the following to be very effective in building and sustaining traffic to our website. I hope it goes without saying that website sales are directly proportional to traffic!
Get listed with the major search engines. Don't do it yourself - it is very time consuming and there are plenty of inexpensive ways to get it done. I like the folks at 1-step(http://www.1step.com).
Introduction
Keep it short and simple
Investing in domain names.
Summarising
If all this seems pretty confusing, it may be wise to engage the services of a consultant. It will cost you anything from US$25 upwards for
the service, but the fee of a good consultant is money well spent. Your domain name is a very important part of your online business, and there are many traps set for the unwary.
Introduction
Keep it short and simple
Investing in domain names.
Summarising
Many people, including ourselves are involved in domain name speculation. While the great domain rush was happening, investors made huge profits in reselling domain names. This boom has now become a bust, never to recover. I would advise not to spend your hard earned money in this area unless you can afford to lose it. The only names with real value are one-word generic English names. To learn more about domain name trading, read this article:
http://www.tamingthebeast.ne...
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Conclusions
One of the best ways to get consistent traffic to your site
with by getting other webmasters to add your link to their
pages. This results in direct traffic from people clicking on
the links, and indirect traffic because modern search engines
use links to determine how to rank a site in the search engine
results page. The more "quality" links a site has, the higher
it appears in the listings (quality is defined as other higher
ranking sites).
Introduction
Using PHP and mySQL
You've probably seen those short and sweet URLs that "jump" or "go" somewhere. In my early days (last year) as a PHP coder, webmaster of a new PHP/mySQL-based site and e-zine editor, I noticed more and more of these jump urls. They got my attention because they seemed like an easy way to:
1. Reduce the length of especially long URLs
2. "Hide" the identity of a link
The former item was especially critical when I wanted to display a newsletter link to information that would be of great interest to my readers, but the length of the URL exceeded the standard 65-character limit of standard text newsletter lines. A URL that breaks into a second line of text is virtually useless to the reader -- it's not clickable "as is", and it requires one or more copy-and-paste operations to get it into the browser's address line.